"Shanhaijing" Re-design And Application Of God Beast Image

The creation of traditional artistic image shows usually people's culture, ideology and aesthetic tastession whether form descriptions,which is human perception to the world. In this time,I mainly studies Re-design and application of God beast image in"The Classic Of Mountains And Seas" .With the influx of western fashion culture, the author thinks that the researchers should examine the traditional culture from a new perspective to in such circumstances.while preserving traditional culture and combing with the advanced western ideas and techniques is to reinterpret conventional image with inherent artistic features and culture in The Classic Of Mountains And Seas.The "god beast bliss village"theme series combining the new image of god and beast make the traditional culture applied well in modern business.The paper is divided into the following chapters :Chapter 1: Creating works, Recorded the explosive and creative process of painting from sketch to final draft .Chapter2:Design report In order to understand the application of God beast image of The Classic Of Mountains And sea" of in modern design culture, The information gathered from field survey and network is analysed.Chapter3 Theoretical study report In order to design a recognizable and attractive image, the author read a lot of related books and documents, especially consult and collected a large amount of The Classic Of Mountains and Sea and image data at the same time and case study form modern artists on The Classic Of Mountains and Sea.Charpter4.Process report of Re-design of God beast image in The Clsssic of Mountais and Sea and the crreation of god beast bliss village as example. In the fourth chapter the author chose sixty god beast image from The Classic Of Mountains and Sea to analyze its description and pictures of various periods image picture books .and combinng with the contemporary trend of cartoon image design and re-desiging of traditional artistic image is applied to the commercial operation again.Lastly design and research summary We summarized the application of traditional culture in modern brand culture, The re-design of the traditional cartoon image not only can help the development of the connotation of the brand but also can carry forward Chinese traditional culture.