The Positive Effect Of SNS Using Motivations On Individuals' Life Satisfaction: Multiple Mediation Model

Social networking sites(SNS)have already become an indispensable part of most people's daily life.Based on previous researches,this study aims to examine the effect of SNS using motivations on individuals' life satisfaction,as well as to comprehend the mediation of perceived social support and self-presentation online between them.This is helpful to further the meaning or types of people's SNS using motivations,discuss the effect of SNS using to individuals' social adaptation and the mechanism between them,even give some directions to the explainations of some new events on SNS and the work of social networking operators,users or the management department.612 users of WeChat,Weibo or QQ were investigated on SNS using motivations,life satisfaction,perceived social support and self-presentation online.Structural Equation Modeling(SEM)was applied to examine the data(?2=774.10,df=514,RMSEA=.03,NFI=.81,GFI=.93,CFI=.94).The results showed:1)SNS using motivations had positive predictions to individuals' life satisfaction;2)the perceived social support and positive self-presentation respectively played an intermediary role in the impact of SNS using motivations on individuals' life satisfaction;3)honest self-presentation and perceived social support gave a chain mediation to the effect of SNS using motivations on individuals' life satisfaction.