Embroidery Innovation And Red Cultural Tourism Product

Tourism is a comprehensive industry,which upstream and downstream industry chain is very developed,and it is an important part of the current modern service industry.In recent years,the red culture has been highly valued by the government departments and the general concern of the vast number of scholars.Red cultural tourism has become a fashion in people's lives.Hunan embroidery as a culture and art in a product,is the representative of Hunan tourism industry.However,Hunan embroidery industrial market is difficult to integrate into the modern tourism market,which greatly limits the innovation and development of embroidery.In this paper combined the red culture to innovation Hunan embroidery theme,thus obtain a red Hunan embroidery tourism products to make history "live" up from the perspective of red tourism market.Firstly,this paper analyzes the status quo of the traditional Hunan embroidery tourism products from the aspects of Hunan embroidery products and Hunan embroidery market through domestic and foreign literature research,Hunan red cultural scenic spot,field visit of Hunan embroidery enterprises,Hunan embroidery tourism market investigation and typical characters interviews.The current embroidery tourism products market from the consumer groups,buying motivation,purchasing power and other aspects of the current was also studied.Secondly,this paper analyzes the red cultural tourism resources and the red tourism market in Hunan,expounds the relationship between red cultural elements,cultural values and red tourism products and Hunan embroidery,and puts forward the development trend of Hunan embroidery combined with red cultural tourism.At last,this paper puts forward the creative design of two kinds of Hunan embroidery tourism products,which incorporate the red culture into the art ornamental and the life function,from the aspects of cultural characteristics,product function,fashion novelty,convenience style and quality culture.This article not onlydeveloped a red culture Hunan embroidery great series and the red culture Hunan embroidery scenic area as the representative of the ornamental art products,and developed a life clothing and home decoration series as the representative of the functional products.The red culture Hunan embroidery tourism series of product was designed for provide a view design ideas to Hunan embroidery product.