Based On The Geographical And Cultural Tourism Product Development And Design

With the development of the world economy and people’s living standards,tourism has become an important way of life for people to relax. As one of thefastest growing countries in the development of tourism in the world, China hasentered the list of the world’s top ten tourist country. Since the reform andopening up, China’s tourism industry is booming, and has made a greatcontribution to economic development. With the economies of scale and themomentum of development, tourism has become one of the largest and mostpowerful industry.From the point of view of tourism constitute the six elements (eat, live,transportation, travel, shopping, entertainment), the tourism industry developstowards four aspects of eat, live, transportation, travel. From the tourisminvestment over the years, the tourist areas and scenery sights are accounting forabout60percent, followed by hotels, travel agencies, restaurants, shopping andentertainment. As the direct derivative-tourism product has not been able to getthe real development, and tourism products is showing the vulnerable situation inthe market, the total income of tourism products accounted for the tourismindustry is lower. So the tourism product has the most development future in thetourism consumption.Although the development of tourist products has got more attention, butthere are many problems. From the tourism products in the market, thehomogeneity phenomenon is seriously, and single product, weak design, no rulesof the market competition. The manufactures are in the condition of no R&Dfeatures, no brand sales and no production scale. Development advantages oftraditional and cultural, and promoting the tourism product updates and upgrades,are an important direction of development of tourism products.In this paper, from the geographical and cultural point, based on local resources, outstand geographical features, tap the cultural symbols, researchcultural symbols application, survey and analysis of tourism demand for tourismproducts, and explore the process of design and development of tourism products.The purpose is through the research of the tourists’ product demand, lifestyle,cultural tastes, to establish the product user model, designing more suitableproduct for the tourism user needs, developing and designing the characteristicculture tourism products.The main contents include: background information, review the status ofdomestic and international tourism products, the aim of the study, significanceand ideas; culture and regional culture, analysis of the concept, scope of theregional culture; in-depth understanding of the concept and characteristics oftourists and tourism products. At the same time based on the tourist designstourists questionnaire and statistical analysis of survey results. Aimed at tourismproducts, come up with the design principles, the tourism product developmentprocess, regional evaluation system, complete the theoretical foundation of thetourism product development and design. Based on the above study, take theDaming Palace for an example to develop and design of tourism products.