Literary Advertisement And The Occurrence Of Modern Chinese Literature

In the period of Modern Chinese Literature,a great deal of literary advertisements were produced.The literary advertisements scattered in the journals and magazines of Modern Chinese Literature,such as the cusp and barometer of the literary world,also realized the promotion of modern literature and periodicals.The function of presenting,criticizing and supplementing the occurrence of modern Chinese literature reveals the twists and turns of Modern Chinese Literature and the complicated content.There are many mechanisms and influencing factors in the occurrence of Modern Chinese Literature.This paper mainly discusses the role of literary advertisements,namely,the significance of literary advertisements to the occurrence of Modern Chinese Literature.It is representative of the period of Modern Chinese Literature from 1915 to 1923 Or the important role of newspapers and magazines on the literature ads,to discuss the literature of Modern Chinese Literature on the function and role.Based on the theories of advertising,communication,mass media and cultural market,this paper,based on the historical data of the original literature,systematically collects,analyzes and classifies the literary advertisements of selected journals,approached and minimized the period of Modern Chinese Literature.The history of literature in the Modern Chinese Literature in the role played by the initial answer.This article mainly includes three parts: introduction,text and three chapters.The introduction part summarizes the research results of the previous literature on the problems of literary advertisements and the problems of Modern Chinese Literature,and puts forward the core problems,research methods and research ideas of the thesis.Mainly to answer why to study and how to study the Modern Chinese Literature advertisements.The first chapter explores the relationship between Modern Chinese Literature advertisements and the occurrence of Modern Chinese Literature in the context of cultural studies from the perspective of cultural studies.This paper argues that the special background of the transition of literary environment is the most direct impetus to the emergence of Modern Chinese Literature advertisements.The emergence and development of Modern Chinese Literature advertisements is also accompanied by the occurrence and development of Modern Chinese Literature.Specifically from the Modern Chinese writers of literary advertising and Modern Chinese publishing agencies of literary advertising two aspects of the discussion.The second chapter starts from the four functional keywords of the notice,the present,the criticism and the supplement,and expounds the significance of the Modern Chinese Literature advertisement to the Modern Chinese Literature.The literary advertisements indicate the birth of Modern Chinese Literature books and literary works,and present the literary ecology of the specific period through the purpose of running the journal,the style of the journal,the content introduction,etc.,part of the literary advertisements participate in literary criticism,show the attitude of literature,Nature played a certain role in the supplement.These Modern Chinese Literature advertisements with typical characteristics are involved in the mechanism of modern Chinese literature,which is a functional perspective.The third chapter analyzes the creation and revision of the important literary journals in the period of Modern Chinese Literature from 1915 to 1923 through literary advertisements and the establishment and activities of important literary societies.It mainly analyzes the relationship between the publication,editorial publication and literary advertisement of "New Youth" magazine,the reform of "Novel Monthly" under the literary advertisement and the community activities of the literary research conference under the "Literary Research Society Declaration".The main contents of this paper are summarized,and the research of this subject is also discussed.