The Application Of Shopping Malls Of Sensory Experience

With the development of the Internet economy in recent years,the majority of consumers to choose a convenient online shopping,the real economy is given priority to with shopping malls,industry suffered a heavy blow.Shopping mall also exposed many problems at the same time,how to put the loss of consumer groups to "attract" come back,the designers need to whole shopping space design idea on a comprehensive analysis and research.In the space of some basic functions such as planning layout,the functional applications at the same time,attach importance to the actual needs of consumers,reflects a humanized space environment.Today,the pursuit of space design in the form of the already cannot satisfy the needs of modern consumers,and about the elements of sensory experience has become more and more important.Shopping malls in the space environment design should be more comprehensive sensory experience,to meet the consumer through the senses to stimulate consumer behavior and psychological changes,thus to enhance the shopping desire of consumers.Shopping mall space design should be more humanized and interact with consumers.This paper analyzes some practical problems in the current shopping mall,and through comprehensive sensory experience in the shopping mall for application research.In-depth analysis of the sensory experience about the content and the interaction between them,and then expounds the shopping mall in the design of space for the application range of the sensory experience,combined with some domestic excellent cases to illustrate the importance of comprehensive sensory experience and necessity.To explore the current shopping mall space design in the application and development direction of sensory experience,hope that shopping mall to meet consumers on space design of spirit and material needs,can make a space better service for consumers.At last,by searching for shopping mall in comprehensive sensory technique innovation and the development direction of the potential,for consumers to create a more comfortable sensory experience shopping space,create greater value for the shopping mall.