A Study Of The Optimizing Public Cultural In Rural Areas From Cultural Capital Perspective:Motivation&Space&Strategy

Perfect rural public cultural service,establish a scientific,rational and sustainable development of rural public cultural service system,not only cultivate civilized rural wind,excellent family style,Xinxiang culture needs,but also to promote the construction of new socialist countryside,accelerate China's urban and rural areas Of the process.At present,China's rural public cultural service system construction has achieved great success,but with the "government-led,social participation,market distribution," the ideal model of public cultural services,there are still some gaps.At present,the rural public cultural service in our country is characterized by the government as the single subject and the administrative promotion as the main means.This is not only with the emphasis on the "market in the allocation of resources in its decisive role" and the transformation of government functions contrary to the public cultural services also affect the quality and efficiency of supply.At the same time,the rural society of "rural society" declines further,the village atomization,hollowing,over-thinning phenomenon becomes more serious,community public nature,public space increasingly disintegrate,villagers public spirit,public culture demand weakened,gave rural public Cultural services system of sustainable development obstacles.Based on the theory of cultural capital and the theory of new public service,cultural rights and the theory of institutional change,this paper,based on the field investigation of "One Township One Town" in Shimen County of Hunan Province,summed up the local public cultural service System construction and the existing problems in the construction process,to explore the optimization of space and optimization strategies to promote rural public cultural service system for sustainable development.This paper argues that the current market-orientation,capitalization concept and industrialization operation of cultural capital theory can effectively solve the above-mentioned problems,which are mainly caused by the government's single administrative leading,the lack of participation of villagers and the homogeneity of the service contents of rural public cultural services.In the perspective of cultural capital,local governments should attach importance to the development and utilization of local cultural resources in order to promote the capitalization of traditional cultural resources to promote cultural reproduction,in order to form a virtuous circle of sustainable development.In this strategy,the government should further strengthen the awareness of the importance of cultural construction and traditional culture,to improve their sense of service;to further increase public financial investment,improve the public cultural service infrastructure;ensure public service under the premise of bold introduction Market mechanism,combined with the actual needs of the villagers to optimize the allocation of resources;Finally,to actively guide social participation in the rural public cultural service input,supply,personnel training,supervision,reproduction and other links to build multiple cooperation mechanisms.