The Study Of The Role Of Press And Publication Projects In The Construction Of Public Cultural Service System In Rural Areas

Since the reform and opening up, China’s economy develops rapidly and becomes more and more market-oriented. Meanwhile, the limitations of market regulation also continue to highlight and public service in the modern sense of in recent years has been put on the agenda. In contrast to rapid economic and social development, cultural construction is lagging behind relatively, the public property of culture is not clear, and the urban-rural dual structure makes cultural undertaking centered on the city. All these lead to a large imbalance upon cultural service supply with a common cultural nature, and the voice to construct public cultural service system increasingly rises.News publishing public service is an important component of the public cultural service system. In recent years, the State Press and Publication has invested a lot of manpower and resources, launched a public service published works, publishing funded projects, though played a certain role in the public service system construction, but because of the uneven development of urban and rural reasons, there is a large gap between the role of the press and publication system of public cultural construction in rural areas and the needs of the people. As a result, it is urgent to make research into the status quo and inadequacy in public cultural system construction in rural areas, adjust the press and publication of national public service publishing projects so as to increase its role in the construction of public culture in rural areas.In this paper, research, case studies, literature research methods, data analysis, the role of public cultural service system in rural areas of press and publication of major projects were studied and analyzed. The main text is divided into five parts, The first body part with the theoretical basis of public culture are discussed, Analysis on the construction of rural public cultural service system in china, followed by the construction of public cultural system status quo situation and lack of public cultural system construction in rural areas of China the status quo and lack of foreign public cultural system construction, pattern, Press and Publication major project type, discusses the status quo, to find the news published in the role of major projects in the public system in rural areas is insufficient, the final deal with the problems one by one put forward a sound proposal.