Cross-Media Research On Visual Communication Design

In recent years,with the development of diversity of communication media,the manifestation modes of visual communication design is not just confined to traditional“plane” but breaks through the constraints of traditional graphic art and begins to involve other fields of design art majors closely connected to visual effects.The development of interactive media and general information media allows visual communication design to surpass the traditional graphic visual form and be more combined with the three-dimensional space and four-dimensional space,moving towards the diversity development of cross-media performance.The cross-media development form expands the dimension of visual communication design and promotes current multidimensional design mode and ways of thinking.Basing on the cross-media development trend of visual communication design,the paper first discusses the evolution of visual communication design in media changes starting from the relationship between visual communication design and media.With the continuous development of environment media and communication media,the visual communication design shows the development trend from static state to dynamic state,and meanwhile,the visual communication design reacts on the environmental space.The visual communication design under cross-media development presents new visual elements to viewers by rationally using threedimensional space and four-dimensional space and builds new comprehensive spatial experience.In the development trend,graphic designers no longer rigidly adhere to the styles and trends in regional,cultural and historical backgrounds or only focus on concrete graphic design elements,such as character,graph or format,but offer more possibilities of expression forms of visual communication design works using modern science and technology.However,how to use the diversity of media performance ways reasonably and the significance of the cross-media development of visual communication design are the starting point and major issue to be analyzed in the paper.The writer analyzes related theories and cases of representative designers in the field at home and abroad,analyzes the manifestation and application of visual communication design in the cross-media field,and explores how designers should face new visual impacts and emotional experience properly in the background.