Their value system was discarded in the period of social transformation,a new value system has not been established,new and old ideas,social psychological imbalance,then culture will enter.Values as a compass of human thought and behavior,social development steering wheel,value lost during the period of social transition problems to be solved.Socialist core values are proposed in view of new tasks in the new period,the cultivation and practice of core values is an arduous task.Combined with video vision,audience wide compatibility,entertainment,guide,rates,and other characteristics and educational awareness of the film and television features,function,aesthetics,entertainment features,and the current core values into chord dilemma,Socialist core value into movie became top priority.For comparison,the Socialist core values into film and television culture should learn from developed countries of effective experience.United States Hollywood’s DreamWorks television fulfills the function of ideology,China can become learning objects.From a vertical perspective,we should single breakthrough on planned economy period film and television,film and television to blossom,but also attention to the change-period films and TV from its proper meaning.Change in movie history distortion and mutilation and aesthetic phenomenon of vulgar,no bottom line of ethics,hedonism,luxury life style such as recognition of the value of.Also to change the film’s entertainment and issues such as lack of aggregation and dissemination of positive energy.Socialist core value into the problems existed in the movie,the reason is that the market economy’s negative influence evaluation system of industrialization,and cultural orientation.Capital profit is the primary objective in the market economy,so it makes a lot of work in order to meet the needs of nature of the audience,that is,entertainment,cheap films,bad films is flooding the market.The commercialization of cultural industrialization is culture,advances in technology have made the bulk of cultural products and standard production models,which led to a culture lack of depth.Evaluation system oriented refers to current films with box office and ratings as the standard patterns of evaluation.Has the dual nature ofliterary and artistic works,namely commodity values and ideological values.We should not only focus on the economic benefits of cultural products,but also to focus on the dissemination of social values,so we want to construct network influence evaluation index system.Socialist core values into movie among to insisted right of literary approach policy,that insisted "II for direction" and "two hundred policy",insisted "to people for Center" of creation oriented;insisted social benefits for primary target,seeks to achieved economic and social benefits of unified;insisted let excellent of,and has Humanities care of literary workers depth mining excellent traditional culture and CPC of revolution,and construction,and reform spirit,Discourse about China,China makes the story becomes an important path of Socialist core values into chord. |