Research On Socialist Core Values Of Film And Television Culture Dissemination

With the development of the economy and the advancement of science and technology,the quantity,content and type of film and television cultural products are becoming more and more abundant,and their status in the spread of values is becoming more and more prominent.By their film and television cultural products,western countries promote and export their values to the rest of the world,especially socialist countries,which to a large extent makes China's mainstream values face severe challenges.To solve this problem,this paper makes a systematic study on the value orientation of film and television cultural products using literary analysis,comparative analysis and comprehensive research,with the help of the relevant knowledge of Marxist theory,sociology,communication,economics and history.According to the article,over the years,film and television culture product in the dissemination of socialist core values play a very important role,but part of the film and television culture product the lack of a degree of value and the deviation problem,need to further strengthen the leading position of socialist core values,making the film and television cultural products in the spread of socialist core values play a more important role.The main research ideas and contents are as follows:First of all,this paper analyzes the theoretical and practical research significance of the topic,sorts out the relevant research review of film and television culture and socialist core values,and introduces the research methods and innovations of this paper.Secondly,by analyzing the theory of film and television cultural products and socialist core values,we can get the dialectical relationship between them: film and television cultural products are an important carrier to spread socialist core values,and socialist core values lead the development direction of the film and television cultural products.It further analyzes the necessity of socialist core values leading the development of film and television cultural products,the party's literature and art policy since the reform and opening up,and the value orientation of Chinese film and television cultural products in recent years.The research shows that the party's literature and art policy plays a good role in guiding and standardizing the development of film and television culture,making it possible for most of China's film and television cultural products in recent years to reflect positive,healthy and upward values,and to undertake the important task of disseminating socialist core values.Thirdly,through the analysis of some of the film and television cultural products reflected in the inappropriate view of money,cheating,ugly for beauty,distortion of history and other issues,the main reasons are analyzed: first,excessive pursuit of economic interests and ignore the value orientation;Second,the creators of film and television cultural products lack a full understanding of Chinese excellent traditional culture and contemporary cultural resources;Third,the impact of western values hidden in film and television cultural products on Chinese film and television culture;Fourth,creators of film and television cultural products have weak sense of responsibility and innovation ability.Finally,because of the lack of value and deviation of value in film and television cultural products,this paper puts forward the countermeasures of socialist core values leading the development of film and television cultural products,including five aspects.Second,fully tap the excellent traditional Chinese culture,revolutionary culture and socialist advanced cultural resources to enrich the theme of film and television cultural products;Third,to promote the cultural literacy of literary workers;Fourth,we need to concentrate national efforts to create high-quality films and television;Fifth,we should strengthen the cultivation of socialist values for the masses and consciously resist the unhealthy film and television cultural products.