Research On The Localization Design Of The Emoticon "Lucky Chicken"

With the development of the Internet,Online chat has become increasingly common and its features of fast and convenient make it gradually become the essential means of communication in our daily life.For meeting the people's general demand of communication and personalization.As a unique form of online chat,the emoticon is increasingly showing its strong vitality.From simple characters to the combination of image and text,the static text to dynamic display,the emoticon shows show its unique artistic and interesting from different aspects.In recent years,with the popularity of the domestic mobile Internet and the rapid development of instant messaging software,the emoticon,which has a lot of users,is playing an increasingly important role.The key question of this research is how to combine the emoticon design and traditional Chinese cultural elements,reflect the spirit of Chinese traditional culture and develop the artistry of the emoticon design further.Based on the theme of localization and the emoticon design,this essay attempts to analyze how to recreate the traditional Chinese cultural elements and to seek the intersection of traditional cultural elements and network expression design.About the research methods of this essay mainly adopts the methods of literature analysis,case analysis and comparative analysis.This essay analyzes the design characteristics of emoticons and explores its feasibility in emoticons design with the existing design cases by reviewing the research and articles of related research on emoticons and arranging the excellent traditional cultural elements.Meanwhile,the essay also analyzes the present situation of the use of hot emoticons design at home and abroad and summarizes the principles of the existing mainstream emoticons design.In short,the emoticon design needs to seek nutrition from the traditional Chinese cultural elements,to convey the excellent traditional Chinese culture by emoticons,to improve the design level of Chinese designers and to enrich the creation of modern art design language.Therefore,the implementation of the localization of the emoticon design is of great significance to its development.The research design as follows: firstly,this essay describes the research background,research purpose and significance,research status and research methods.Then,it analyzes the connotation of localization and summarizes the enlightenment of localization on the emoticon design.Meanwhile,the significance the localization will be mentioned,and it is reflected in the needs of audience's aesthetical feelings,psychological resonance and personality expression.Next,through the analysis about the reconstruction of auspicious text,the reshaping of the traditional patterns,the reference of the animal and plant patterns and the inheritance of the folk culture,this essay will describe the work practice by the design principles of the localized emoticons and design the representative Chinese traditional cultural elements to explore the concrete measures of the localization of emoticon.In the end,the essay will look forward to the development prospect of emoticon design.In the future,the development of multimedia technology will provide new possibilities for the development of the emoticon design and the brand of the emoticon will bring more business value.In this paper,the author tries to make a clear understanding of the spiritual connotation of Chinese traditional culture in the practical work of the subject and to continue to prompt the traditional Chinese culture in the emoticon design.