Study On Creative Ideas And Communication Strategies Of Contemporary Chinese Main Melody Films

Due to historical,political and other reasons,the main melody film occupies a vital position in the Chinese film industry.Nowadays,the commercialization of the film play a mainstream role in the market gradually.With the transformation in the creative ideas and communication strategies,the main melody film tries to integrate,change and learn from the commercial film.In this paper,the six main melody films of the founding of the army,the founding of the party,the founding of the country are selected as a case study,two for each theme.Two films of the same theme shoot time span of about 20 years,and show difference of narrative and artistic in the different periods of the same theme films.This paper consists of four parts.The first part outlines the related content of the topic,analyzes the concept of the main melody film,reviews the relevant research situation at home and abroad,and explains the research ideas and research methods.The second part revolves around the idea of the creation of the significant revolutionary historical themes,and then discusses the creation of the themes and the contemporary Chinese social and cultural context,and the construction of image and communication with the creation of the significant revolutionary historical themes.The third part combs the development history of the significant revolutionary history theme film,analyzes the change course of the creative idea with the case text,points out the main characteristics of the creative change concept,and analyzes the main factors of the change from the inside and outside factors.The fourth part discusses the transformation of the creative strategy of the significant revolution history film,which is explained from the aspects of commercialization strategy and communication strategy,including typification,star strategy,breakout of coding and decoding,and the optimization of ideology agenda setting.The conclusion part is discussed separately from the perspective of the creator and the audience.