| Dragon Boat Festival is one of the most national characteristics of the traditional festival in China,has been exist in its unique value connotation and culture with its own unique social status.As the change of The Times,the Dragon Boat Festival and so on traditional Chinese culture festival suffered a huge impact,especially the young people awareness of the Dragon Boat Festival is only in the basic custom level,in addition,our country at present the study of Dragon Boat Festival is only a cultural phenomenon and the sorting of historical origin and records,especially for the traditional culture festival of visual image design is lack,also has not been systematically,the standardization of the development and application of design practice.In this paper,with "a new point about the Dragon Boat Festival" the visual image of the design practice as the research object,the first is the study of visual image of the Dragon Boat Festival background,research purpose and meaning described;The second part is a summary of the Dragon Boat Festival and visual image design,to the cultural connotation of the Dragon Boat Festival,the Dragon Boat Festival on the current situation of visual image design and analysis;The third part is "the new point about the Dragon Boat Festival" ideas and practice of visual image design,also is the key part of this study.By referring to the art form of expression of "han stone",an example is used to prove the feasibility of this new point about the "dragon boat" image design and scientific,respectively in logo design,poster design,packaging design tentative experiments and exploration,dig deep and find the traditional culture and art orientation of the Dragon Boat Festival.At the same time,expand the development space of traditional culture elements and modern design,reveal the status of traditional festival culture in modern life and commercial value,design reflects both the lasting appeal and artistic conception of Chinese traditional culture,and conform to The Times feature of modern visual image."A new point about the Dragon Boat Festival" the visual image of the design,application and practice of promoting the healthy development of the traditional festival image design diversified,how practice in modern image design to achieve mastery through a comprehensive study of the traditional culture elements,to explore the visual image of the Chinese traditional culture festival the role of economic development in the future,the explore ways of innovation for the traditional culture and the direction has important practical significance.I hope this article can provide the heritage and development of traditional Chinese culture with reference and reference value. |
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