The Expression Of Emotional Factors In The Modern Female Cosmetic Packaging

Since the end of the World War II,with the development of society and economy,women in the social economy important gradually.Especially the rise of sixty in twentieth Century second times the women's liberation movement is to let women's economic status more independent.Independent women's hand on the economy and the female independence of thought,and then make the aesthetic independence,not to please men for aesthetic purposes;on the other hand,also make women more consumption,driven by the rapid development of female cosmetics industry.After entering 21st century,cosmetics industry has achieved a make a spurt of progress of development,design and more and more enterprises attach importance to the packaging of cosmetics.As women in the physiological,psychological are different from men,and thus have more than men's emotional needs.Cosmetics packaging is the women in the purchase of the use of cosmetics first senses,to the right or left in a large extent whether women would buy a cosmetics.In the female cosmetic packaging design,should care women's emotion in the first place.The actual cases of this comprehensive multiple female cosmetics packaging design,carried on the analysis to the emotional factors of excellent cosmetic packaging design in the presence of the characteristics and the ways of expression,then reverse sort out several aspects of emotional factors expression in female cosmetic packaging design,find the way designers from the visual,listening,touch,taste,smell and other multi sensory point of emotional information conveyed,the brand culture.On this basis,combining with the current rapid development of China's cosmetics industry "beauty economy",the development trend of the future of female cosmetics packaging design estimate.In order to neutral,modify,simplicity,ecological,humanization,diversification,brand,service for our future female cosmetics packaging design mainly need to follow the principles of.However,the need to pay attention to is a good use of emotional factors in female cosmetics packaging design aims to win the recognition and praise of consumers,products as "icing on the cake".The credibility and quality of products is the "Jin",no "Jin" no"flower".A good cosmetics must "be the same outside and inside",if only pay attention to the glossy packaging external,but does not take the product intrinsic quality,will be the consumer to spurn.