On The Female Cosmetics Packaging Design And Perceptual Factors Expression

With the development of economy and the rise of feminism, women in society and enjoy equal rights. On one hand, women’s economic independence brought women thought independence, female aesthetic are no longer attached men and families. On the other hand, women’s economic independence after female consumption will be increased, so as to drive the rapid development of cosmetic industry. Because of the special physiological structure of female than male has more emotional emotional needs, emotional factors in female cosmetics packaging in the role can not be ignored.In this paper, combined with specific female cosmetics packaging design, analysis of excellent packaging design emotional factors exist in the characteristics and modes of expression. From the perspective of cognitive psychology in packaging design of female perceptual factors is to convey to the female consumer, sort out the female cosmetics packaging design and effects of perceptual factors expression in several ways, and then through the reverse thinking, as a cosmetic packaging designers how to from the visual, auditory, olfactory, tactile, taste to expression of brand culture, Transmission emotion emotional information. With China’s cosmetics industry" beauty economy" era of rapid development, deduced the future packaging design of cosmetics industry trends: personalized packaging, simple packaging, ecological transfer package, dynamic packaging.Emphasis on female cosmetics packaging design and perceptual factors expression is to win the female consumer praise and recognition, just as the product" the icing on the cake". The reputation of the products and quality is the" Jin"," Jin" no" flower". Now a lot of cosmetics only pay attention to beautiful dressed packaging, do not attach importance to the product quality and reputation, now a lot of cosmetics tested chemical raw materials exceed the standard of harm consumer health issues, these brands will eventually be female consumers spit.