| With the country’s strong support for the cultural industry,the animation industry in the capital market meteoric has been rapid development in recent years and has brought a spectacular investment boom.Unlike the general industry,the animation industry has high investment,high risk,high return and long investment cycle of industrial properties,which determines the industry needs a huge amount of money.To obtain such a huge amount of money,the best option is to raise from the capital market,but this will face listed regulatory authorities on corporate accounting information proposed standardized and transparent high demand.However,different from the vigorous development of the industrial pattern,we still use the old accounting methods,far behind the development of the cultural industry,the existing accounting methods no longer meet the development needs.Comparing Chinese development and profit model in animation industry with mature US market,this article found that the two countries in this industry are similar.However,in the subsequent comparison of accounting standards between China and the United States,we found that the two countries in the initial confirmation and follow-up carry forward have adopted some different approach,and analysis of the historical reasons for the existence of differences.As the early two countries’ development level of the animation industry is too different,resulting in the initial confirmation,China classifies film and television works as mobile assets,and the United States regard them as long-term assets.For cost carry forward,the two countries use the same formula,but because of different method,results of the expected income and the provisions of the amortization period,eventually leading to a great difference between the two countries carry forward the results.Method does not match the current economic environment,so that accounting information disclosure is not true.Then introducing the specific cases-Alpha,we research the accounting treatment method of the cost of film and television works in the company,found that there is not in line with the actual situation of the accounting problems,and analysis of these issues on the enterprise accounting information disclosure.Finally,we give five measures to improve accuracy of accounting information.Accounting standards need to meet the market economy,to convergence with international norms,and to make a reasonable adjustment when them have changed.Film and television works in the mature profit model,can bring lasting benefits to the enterprise.Its characteristics of liquidity assets become increasingly blurred,while the characteristics of long-term assets become increasingly evident.In this case it is necessary to improve the accounting subjects,and make it more flexible.In view of the reliability of the estimated income,the companies can make the corresponding adjustment of the cost of carrying forward the methods,because the ultimate goal is to achieve a reasonable disclosure of accounting information. |