Research On The Characteristics Of Low Cost Animation In New Media Environment

Faced with the rapid development of the new media environment, is a precious opportunity of domestic original animation low cost. New media with the replication of strong, fast propagation characteristics but also for the spread of low-cost animation provides a convenient way. The diversity of the new media carrier makes the change in people’s reading style, the combination of new media and animation more prompt and more and more obvious, more and more people come into contact with animation have been developed for the animation of a main transmission channel. In this paper, the characteristics of low cost of domestic animation creation, discusses the research on its first defining the relevant concepts, combined with the characteristics of new media in this paper, the present status and problems of the animation industry, low cost and make key research on the characteristics of low cost animation, analyzes its causes, characteristics, development trend and problems and give advice, hope to the new media environment under the low cost of animation production.