Korean Drama Narrative Strategy And Consumption Culture Spread

In 1998,the Chinese government began to boost domestic demand and wanted to set a series of policies to improve residents' life quality.As a result,China's overall consumption environment changed and the effect of consumption culture began to emerge.It first hit the people the old consumption idea and consumption psychology,which influenced people's consumption behavior and national consumption environment as a whole.Therefore,the research is about the consumer culture's influence on the development of economy and culture in China,that has a important practical significance.Since at the end of the last century,Korean dramas began to "March to China",shaping the audience a new pattern of consumption and consumption psychology,and thus realized the spread of consumer culture to strengthen step by step.Everyone can see the effect of the transmission of consumer culture,which is from south Korean television dramas,to the Chinese audience.So,this article choose Korean dramas that is in a typical time node and have representative significance to reveal how can Korean dramas achieve the influence on consumption culture in our country and reshape them step by step?The article will analysis the content and characteristics of consumer culture of south Korean television dramas transmission,at different stages.About the question that Korean dramas how to influence and reshape the consumer culture of our country,academia has a lot of research in our country.Therefore,this article attempts to take the narrative angle and from the aspect to reveal that in different stages,how can Korean dramas conduct combination and adjustment of the narrative strategies,strengthening the spread of consumer culture.Research has found that with the aid of narrative strategies'adjustment,Korean dramas influence and reshape consumer culture in China in different stages and the spread and influence of consumer culture is a process of gradually deepening effect.At the same time,the narrative strategy adjustment to the spread of the strengthening of consumer culture always follows a logical "cycle",no matter what stage.Based on the analysis and exploration that Korean dramas conduct narrative strategy adjustment to strengthen the spread of consumer culture,the author thinks that,narrative strategy of China's TV series should be adjusted and conduct effective spreading through the narrative strategy adjustment with local characteristics.