The Context Of Consumer Culture Of Romantic Novels In The 1990s

Creation of literary works will always be affected by age, thus ref lects the spirit of an era and aesthetic tastes. Marriage and literary fiction at different times will be given a different writing. As th e pace of the 1990 s, the m arket economy and the reform and opening up, consumer culture rapid proliferatio n in the land of China, which makes the concept of literary and cultural soil and surv ival has undergone great changes. Marriage novels of this period will naturally reflect the concept of marriage and lifestyle consumer culture under the guidance, ther efore, marriage novels in the 1990 s and then the context of consumer culture are closely linked. This paper attempts to Marriage novels of the period under study consum er culture into th e background, both internal and external factors to the text, m ulti-dimensional thinking characteristic of this period Ma rriage novels.This paper is divided into four chapters. The first chapter of the definition of the concept of consumer culture were, on the basis of analysis of the m ain features of the mass consumer culture dominated by social co nsciousness and aesthetic orientation. In the transition period of the rise of consumer culture, because of the overall context of the audience to receive psychologica l changes, the creation of the concept of writer’ s also adapt accordingly. Marriage novels guided both by consumer culture, but also inevitably bring color consumerism, a new narrative of love and marriage come into being. The second chapter from the novel them e of love and m arriage, elaborates the them e of marriage between cons umer culture and haphazard and alien ated. Firstly, the real expression in the consumer age of marriage and love of secular and m aterialistic. In the materialistic society, marriage m en and wom en wandering around in the ocean of material and m oney naked desire to express them selves in the gam e, but also the emotional emptiness of the desert into the spirit. Second, the desire to dig a writer under the guardian of humanity shelter in the text. In marriage and love extruded material while the writer did not let the ch aracters in the novel are com pletely captive desire, but let them stop thinking in desire, struggle. Given a hero still hopeful hearts of love in the real dilemma, seek breakthrough in human materialism squeeze. Tacit collusion third chapter focuses on the art of the novel form and consumer culture. Tide of consumer culture took place in literary art form needs change, especi ally the impact of visual culture had to learn to make marriage novels absorption video creation techniques, such as the montage of narrative strategies, visual langu age, and so on. In addition to the aesthetic of the everyday consumer society, "thing" has b ecome an importan t element of ar tistic expression, appeared to show off to the "body" of consumption and material in the novel, the landscape by presenting the desire to attract the reader’s eye. The fourth chapter is to study the operation of the market Marriage novels in the 1990 s. Main ly reflected in two aspects: first, to shape and guide the m edia, such as text and video as well as interactive fiction publishing promotional strategies; th e second is the reader’ s feedback and constraints. In the era of consumerism in fiction is not self feel satisfied readers’ horizon of expectations, "Marriage Fiction consumer awareness of consumer psychology also coincides with our read ers. The las t part is the conclusion, summarizing the lack of Marriage novels in the 1990 s, too, as some works to meet the public’s taste, tells the story of the emergence of routine, physical and sexual depictio n expose more daring, lack of attention to the underlying emotional world of people and some creative limitations.