Zhangjiajie National Cultural Tourism Industry Development Research

Lack of culture is the soul of the tourism,cultural tourism as a lost soul,no vitality and vigor.The sixth plenary session of the 17 th communist party congress in October 2011 by the "the central committee of the communist party of China to further the reform of cultural system to promote socialist cultural development boom certain major issue decision" clearly put forward to promote the fusion of the culture industry and tourism industry development,this to the development of zhangjiajie national cultural tourism industry provides an important opportunity.Zhangjiajie because of its unique natural environment,is famous for its strong humanities tourism resources.In recent years,the rapid development of tourism industry and the national cultural tourism industry is one of the features of the tourism industry,expanding the size of its development,improve income level.In this paper,by studying the development of zhangjiajie national cultural tourism industry as the medium,to explore the development of the ethnic culture tourism industrialization development strategy.The study on the improvement of social and economic benefits,and to build rich,civilized and harmonious zhangjiajie has a profound and long-term strategic significance.Ethnic culture tourism industrialization development refers to the traditional development mode to the modern tourism industry development mode change,namely the optimization and upgrading of industrial structure,development idea and system innovation.In this paper,from the concept of national cultural tourism industry,relating to the ethnic cultural tourism research was summarized and finishing,and established the research scope.First of all,to zhangjiajie national cultural tourism industry development present situation analysis;Second,the development of zhangjiajie national cultural tourism industry comprehensive analysis and discussion;Then,the development of zhangjiajie national cultural tourism industry internal and external environment analysis,combining the zhangjiajie since 2011 ethnic problems existing in the development of cultural tourism,USES the SWOT analysis method,finally the SO strategy as the main development strategy,the other three kinds of strategy as auxiliary,and proposed the zhangjiajie national cultural tourism industry development strategy.Finally,the zhangjiajie tourism industry development trend is put forward,national culture to the development of zhangjiajie national cultural tourism industry opening up more of the path.Zhangjiajie national cultural tourism industry of the development of the overall idea is: with the rapid development of zhangjiajie national cultural tourism industry as the goal,combined with the zhangjiajie tourism resources endowment conditions and current situation of the development of national culture,put forward the system of zhangjiajie national cultural tourism industry development strategy,to promote the rapid development of zhangjiajie national cultural tourism industry.