Shallow Of Personalized Graphics In The Application Of Modern Advertising Design Research

"Personality" is the uniqueness,is there a difference,it is not blind to the norm and form system of its own characteristics,this paper takes Qingdao island red gate advertising design as an example of personalized graphics in the application of modern advertising design are studied,through know about the understanding of advertising design,graphic design,design principle and the theory support of gestalt psychology is to understand the advertising graphic design personalized performance,especially in harmony with the environment to form regional features to build or brand of the language set up than traditional single functional guide depending on the advantage of the graphics.From the guide in the design of visual brand language setting,extraction and personalized abstract graphics performance of graphic design,the composition of the gestalt psychology similar rates of the three aspects,together with the present situation of Qingdao red island advertising,graphic design,gate area project mass aesthetic tendency,the personalized advertising graphic design with traditional graphic design in the area of image and visual appreciation advantages are analyzed.