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Ⅵ System Assisted Personalized Graphic For The Importance Of Corporate Image

Posted on:2013-10-27Degree:MasterType:Thesis
Country:ChinaCandidate:Z Y LiuFull Text:PDF
GTID:2235330377460413Subject:Art of Design
Abstract/Summary:PDF Full Text Request
It is the rapid development of economy era, the same enterprise or the product of brand of serious homogeneity in today, enterprise or brand by some means hope with rivals have differences. CI (enterprise identification system) as enterprise or brand image planning, design, spread and management strategy, plan and means, more and more attention by businesses. Among them, the VI (visual identification system) type CI strategy in the important part, it is the enterprise internal essence of the external performance, the audience through the enterprise or brand of visual identity system, can close feeling of the enterprise culture and philosophy, and recognition of the enterprise products and services, In visual communication system is the most concern is mark, and as a visual recognition system the most vulnerable to ignore often is the auxiliary graphics, and even many specialized in VI design personnel will ignore this link, this kind of attention and ignore auxiliary graphic symbol of status, can make the visual communication system application part design experience can be the perfect interpretation, and the execution after will also meet with a lot of difficulty, for enterprise to the visual image of the unified can have negative influence. This kind of ignore is also reflected in the definition of the the category is not clear.Based on the above reasons I will assist the image as a main object of study, in the research process I will be divided into two pieces are discussed. On these aspects to give your own understanding. I think the auxiliary graphics should not keep the destiny of the model, should keep and social, economic development pattern do dynamic development and innovation. Main master in "system" and "unity" within two concepts, the balance between the two, both neither is beyond core symbols, as well as auxiliary symbols appeared in the perspective of people inside, and have your own personalized characteristic, strengthen the characteristics of its design, the design history it is with the person this, I think auxiliary graphics in status is important in VI, the ductility development is a must. As a visual recognition system to assist in visual symbols, will produce better core symbols auxiliary flow of qi and atmosphere, and will assist the core symbols better conveys brand or enterprise concept. And in combination with other elements make the whole VI are more expressive force, improve the audience accept into degree and understanding. So through this subject research, hoping to get everybody to the attention of the auxiliary graphics, and promote the auxiliary graphic design and development.
Keywords/Search Tags:Ⅵ (visual identification system), auxiliary graphics, visual communicationsystem
PDF Full Text Request
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