The Study On Estate Brand Building In The Enviorment Of New Media

With the development of the digital new media technology, building brand become an important task of enterprise development. Changes in the new digital media technology constantly updated, and it also constantly changes the way of brand building in the same time. The rapid development of new media technology has brought the revolutionary change to the traditional media technology, and constantly changed the theory of brand building under the traditional media. The fragmentation of information under the new media environment brought more building ideas to building brand.Through studying of the theory of the real estate brand building in the environment of digital new media, it summarizes the real estate brand construction and building the foundation of the strategy. Through understanding deeply the big market environment, and market competition increases constantly, the real estate enterprise have fully realized the importance of real estate brand building, and constantly strengthen the process of real estate brand building, and improve the real estate brand building strategy. A good estate brand can bring a good market effect, and can bring more market to producting brand premium ability, successful brand building strategy is the booster of the construction of the real estate brand image, to create the basis of comprehensive product quality excellent. Zhonghai-huashan city as a case, the article analyses systemtically the background, building idea, construction method, management concept of building brand and its significance in building, real estate brand building inspirations are drawn. Finally, through the expectations and outlook of the estate brand building in the new media environment, the future of the development of the real estate brand is a combination of intelligence, science and technology, digital development train of thought, which will run through the whole development of real estate enterprises. The development tendency in the future of real estate brand will bring more inspirations and thoughts to our current real estate brand building.