Based On The Emotional Experience Of Hainan Specialty Research On Brand Image Design

Nowadays,with requirements of materials satisfied,spiritual experience has become a new pursuit for people.More and more people select traveling outside as the primary choice for spending holidays,and Hainan Island has been a hot spot as destination.Currently Hainan Island is constructing itself an international traveling island;in future,more tourists will surge into there.With such a premise of development,the native brand of Hainan Island has become important.Consumers' demands toward commodities cannot merely limited in the utilization and functionality,they are more likely to pursue emotional feelings and mental satisfaction.With regard to the native brand of Hainan at present,its developing direction is too simple,therefore it's hard to meet the demands of increasing domestic and foreign tourists who require consuming at a higher end.Considering the background of consumer-oriented experienced economy,not only the utilization function required by consumers is to be content,but also affectional experience is to be equipped.The engagement of affectional experience design has widened the new inspiration for study in image project of Hainan native brand.Initially,through tidying and illustrating the relevant concept of theory,including designs of affectional experience and brand image,the paper conducts in-depth analysis and conclusion by combining with the theoretically knowledge of all interdisciplines.Based on these theoretical studies,it conducts researches for current conditions of design for Hainan native brand image,looking for the defeats,figuring the solutions,and associating with factors for emotional experience desgin,engaging the deep study for Hainan native brand image design as well as strategy for it,getting prepared for shaping Hainan native brand image into a better one.During the whole process of this paper,the full knowledge of Hainan native brand has both fulled up its insufficience in the theoretical direction of emotional experience studies,and sought for multiple development for Hainan native brand imagative design.By changing the monotonous design concept it used to be,the study prompted the emotional experience intercourse between enterprise brand and consumer,and bolstered the loyalty of consumers to the brand,stimulating its propaganda and popularization,thereby winning the competitiveness for the brand.