The Application And Research Of Gannan Soviet Area Image Used In Specialty Brand Design

With the further development of special product market,the special image of Gannan Soviet Area used widely in Gannan specialty brand design.Support of national policy and industry development of Gannan Soviet Area provides a practical basis for our research and trigger our study for the image of the Gannan Soviet Area."Gannan Soviet Area" refers to the southern part of Jiangxi Province where organized by "the Soviet regime".After the investigation and study we found that the image of Gannan Soviet area is not a purely revolutionary image.During the course of history,this image has long been with the local simple Hakka image and green mountains and rivers image integrated into one and can not be split.The article introduces the related concepts of the image of Gannan Soviet area.And it analyzes the inscape and the humanistic spirit of the image of Gannan Soviet area.We sorted out the interpretation,content and principles of specialty brand design.And then we explores the link between this image and specialty brand design.The design of Gannan specialty brands available in the market has the following problems:vulgar,rural,disordered,rough.The emergence of these problems are direct causes why the brands are difficult to develop rapidly.On this basis,this paper presents the following design recommendations: The integration of contemporary excellent design trend.Shape the special brand image of Soviet area.Innovative application of Soviet visual elements.Use actual design work to support."Gannan Soviet Area" refers to the southern part of Jiangxi Province where organized by "the Soviet regime".After the investigation and study we found that the image of Gannan Soviet area is not a purely revolutionary image.During the course of history,this image has long been with the local simple Hakka image and green mountains and rivers image integrated into one and can not be split.The article introduces the related concepts of the image of Gannan Soviet area.And it analyzes the inscape and the humanistic spirit of the image of Gannan Soviet area.We sorted out the interpretation,content and principles of specialty brand design.And then we explores the link between this image and specialty brand design.The design of Gannan specialty brands available in the market has the following problems:vulgar,rural,disordered,rough.The emergence of these problems are direct causes why the brands are difficult to develop rapidly.On this basis,this paper presents the following design recommendations: The integration of contemporary excellent design trend.Shape the special brand image of Soviet area.Innovative application of Soviet visual elements.Use actual design work to support.I believe in after the rational use of the Gannan Soviet area image for specialty brands design,its value will get the best play.And then it can promote the Gannan specialty brand considerable development and let this special image to continue to carry forward.That can revitalize the Soviet area better.