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Enterprise Diagnostic Advisory Report Of Dalian Allline Cultural Development Limited Company

Posted on:2017-11-19Degree:MasterType:Thesis
Country:ChinaCandidate:X F LiuFull Text:PDF
GTID:2335330533450833Subject:Business administration
Abstract/Summary:PDF Full Text Request
It was ten years after first local Micro video appear in china. In these years, Micro video companies and studios have sprung up like mushrooms, and some of them has great achievement. So does Dalian, according to the statistics, there are more than 800 micro video companies registered until 2016, but there is a little company has large influence. Almost companies are in the white hot competition situation, and so dose Dalian Allline cultural development Limited company.Combined with some successful business experience and comprehensive analysis of the industry in Dalian area, development of micro video companies should not only focus on the development of the work of the cut and polish, in order to become bigger and stronger a business, healthy and sustainable marketing system is essential. This paper is based on the development situation of Dalian Allline cultural development Co., Ltd and related theories of marketing management and integrated to the market and industry analysis to provide some opinions and suggestions, in the hope that through the diagnosis analysis, it will promote the development of the enterprises in Dalian market fast and stable.Through the analysis of the full text, we can know that the marketing problem not only exists in Dalian Allline Culture Development Co., Ltd., but also in the same type of enterprise. This is determined by the consumer patterns and the extent of the development of the regional industry. Therefore, in this environment, Dalian Allline Culture Development Co., Ltd. needs to consolidate the existing business, build rich connotation of enterprise culture and develop the overview of whole industry to build the company's marketing system. In this way, the company founder should make concerted efforts to abandon prejudice, realize how to choose for the company to plan a healthy and sustainable development ideas. The time to change the status quo is no longer so fruitful, it's the only way to win the great achievement that grasping the market segmentation, establishment of standard. Only by this way can help them to be grow in the rapidly changing competitive environment.
Keywords/Search Tags:Consultation and diagnosis, Micro video, Marketing management
PDF Full Text Request
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