Research On The Value Evaluation Of Film&TV Media Enterprises Based On EVA

In recent years,our nation has pay attention to the construction of cultural industry and issued a series of policies to promote the development of cultural industry.With the support and guidance of our government,China’s film market has entered a rapid growth phase.China’s film market breed a large number of outstanding Film and TV media company.Film and TV media companys grow very fast in China.Many Film and TV media company tend to seek greater development with going public or capital operation,the demand of enterprise value assessme nt in capital market is increasing.At present,the most commonly used enterprise value appraisal method are Book value adjustment method,Market approach,Discounted cash floe method and Real option method.But Film and TV media company have a large number of intangible assets,its products and business model is different with traditional company.The traditional evaluation method of enterprise value is not suitable for Film and TV media company.The Economic value added methed is a novel enterprise value assessment method and rarely used in practice.This paper combining with the characteristics of Film and TV media company,contrasts EVA method with traditional evaluation method,select EVA method and build EVA evaluation model to assess the value of Film and TV media company.First,this paper analyze the way of enterprise value implementation of Film and TV meida company and the characteristics of Film and TV media company.Based on the study of Film and TV media company and EVA account adjust standard,reference Film and TV media company applicable account standard,build EVA evaluation model to assess the value of Film and TV media company.At last,this paper validate the EVA enterprise value evaluation model with a listed company,assessment error is 14.46%,not out the acceptable range.The result prove that the EVA enterprise value evaluation model is accurate and valid.