Research On Fuxi Culture Communication Strategy

As the human ancestor of the Chinese nation,Fuxi is the ancestor sage respected by the Chinese nation,and the descendants of their sacrifice and belief have always been alive and alive in the folk.The Chinese nation has crossed the threshold of civilization from obscurity ever since the arrival of The Fuxi.The study of Fuxi's culture can enhance the Chinese nation's sense of identity and cohesion.As an important component of China's excellent traditional culture,it is to protect and develop excellent traditional culture to better inherit and spread it at present.Under the current historical environment,it is of great significance to carry forward the culture of Fuxi,to accumulate and spread national culture,enrich cultural space and reshape the excellent traditional moral concept.Taihao Fuxi is the representative of national blood and national culture established by the Chinese people after thousands of years of careful choice.The establishment of the ancestral status of a nation is the result of historical and political choice,and the result of the integration of many cultures.Tianshui Fuxi Cultural Tourism Festival relies on the cultural beliefs of Fuxi,to create a global Chinese sacrifice shrine,become a national festival,which is also the result of the development of the times.The main subject of the communication of the Tianshui Fuxi Ceremony is government agencies,local figures,temple fair merchants,local people and tourists;Because the history of the ceremony originated earlier,mass media coverage has become its main communication channel,.The development and dissemination of traditional culture in the new era must be updated,improvethed the old mode of communication,the dissemination of content,establish a new concept of communication,innovative forms of communication,so that more people understand and accept its true value connotation,traditional culture can develop and continue,and rejuvenate new vitality.