AI Company's Research On Animation Brand Marketing Strategy

Animation industry has become the product of the knowledge economy era in twenty-first Century.Compared with the foreign mature animation industry,animation market China although scale expanded year by year,but the animation Brand Company is still in the initial stage of the development of animation,in the development process encountered animation brand promotion problem,affects and restricts the development of the animation industry Chinese.AI company is an agency which gets the exclusive authorization of some famous Japanese animation brands,such as Doraemon,Crayon,etc.These brands have won popularity and good reputation among consumers for many years,and the sales volume of their derivative products was significantly ahead of other domestic animation brand companies for some time.But in recent years,due to the rampant piracy market,the emergency of other outstanding foreign brands and the rise of domestic animation brands,market competition has become increasingly fierce.The output efficiency of AI is declining,and its brand promotion strategy is hard to adapt to the current development of the market.This paper summarized the development status of domestic and foreign brand animation industry and related businesses,analyzed the promotion strategies of existing main domestic animation brands,and chose AI's animation brand Doraemon as the main study object by comparing with other brand such as Mickey Mouse,Hello Kitty,Pleasant Goat.A comprehensive analysis of the brand have been made by means of market survey analysisd.Based on the analysis of AI company's promotion and development strategy to the brand,and the problems met during the promotion,the paper proposed a solution to the improvement of the promotion.