A Study On The Internationalized Operation Of Japan 's Dongying Animation Company

Japan is known as "anime kingdom". Its production of animation products accounts for 60% of the world’s total production. More than 100 countries broadcast Japanese carton on television. As a veteran animation business in Japan, Toei Animation Company is world-renowned. Toei is a microcosm of the highly developed Japanese anime industry. As early as the 1970 s, Toei Animation Company began its international operations course, and got success. Based on international operations and other related theories, using inductive and deductive, normative analysis and empirical analysis and other research methods, we talk about the development status and the environment of development centered on Toei Animation Company in this paper. This draw Toei Company International successful management of three key strategies that expanding the company’s industrial chain and economies of scale, setting up personnel training schools and directly using of propaganda platform to expand awareness. As a consequence, related industry of China can benefit from Toei’s successful experience.