On The Construction Of The Media Age From Designer Brands

With the rapid economic development, gave birth to the social media revolution, people have moved from the media age. Since the media gives people a high degree of freedom of expression, share interests spread, but also to a number of designer brands to overcome difficulties, to find more matching brand communication approach. In recent years, designers have to design the brand's rapid growth stage, in line with the needs of market diversification, the use of self-brand media channels to facilitate communication, locking more and more interested in the design of a small group of people, this part of the population they become consumer groups, but also to the survival prospects of designer brands become more optimistic. From the perspective of development of the industry, the designer is to promote the development of creative industries of great power. In this paper, literature research, comparative studies and comprehensive audience research and successful designer cases and other techniques, the media,the development of designer brands from a detailed understanding of middle-class people and sort of lifestyle, enabling the designer brand in the design, marketing and sales channels more targeted, summed up the feasibility of using the designer brand from the media communication.And pointed out that the future development trend of designer brands and limitations. Able to adapt to the aesthetic look of designer brands consumers, in line with the trend of social development, and promote the survival and development of creative industries, expecting different stages of designer brands to enhance the sense of the value of the original intention of the designer to portray a Chinese Cultural Development beautiful scenery.From the beginning of the second chapter detailed description of the theoretical concepts from the media, from a psychological point of view from the media to explain the mode of transmission of psychological factors discussed from the media situation and the future development path. The third chapter identifies designer brand definition, describes the specific situation at home, jewelry, designer clothing brand, from designer to analyze the operating modes and audience demographics, and the development trend of a comprehensive analysis of future proposed designer brands need the help of the concept of self-media platforms. Since the major focus of different media platforms, designer brands need to combine their aspirations summed up how to use tools to spread from the media and creative. Therefore, the fourth chapter designer brand communication problems in the process, since the media platforms by audience research to understand the audience of designer brand awareness and perception, to demand the audience as a starting point in a different designer brands summary growth cycle in construction and dissemination of the way, and then summarize the designer brand from the media platform in development. The fifth chapter summarizes the deficiencies and the correspondingcountermeasures for the future of the designer brands to follow based on the self-media platform to build and spread.