The Study On Dress Artistic Styles And Intension Of Brand Culture

The dress artistic styles are displayed in the components of garments, embodied in the uniqueness of subject choice, application of colors, selection of materials, creation of image as well as the originality of artistic detail. Designers and producers try to express their artistic conception and esthetic standards for latent consumers, who are assumed to accept the conception when the dress is manufactured. In fact most consumers come to privities with designers on the style, taste and character through the choice of dresses. Therefore, the essence of dress artistic style lies in the result that designers show the striking personality of consumers and that consumers appreciate the artistic value of the dress designers. This result, from another perspective, reveals the essential feature of artistic creation and appreciation—unity and consistence of reality and esthetic object. Really original garment works can generate remarkable power that will achieve smooth communication between designers and consumers'ideas, emotion, esthetic ideals, intelligence, taste as well as culture extension. This permanence of communication and cultural extension will surely form a solid brand culture, which acts as the soul of modern dress and the weapon for modern enterprises to achieve success.