Research On Visual Language Cognitive Order Of Online Advertising Design

Throughout the overall current status of Chinese Internet advertising, there are some problems existing, such as unclear information and disorganized content. The cause of these problems is the confusion of the visual language of Internet advertising, and the study of visual language cognitive order will play a certain role in improving the visual communication of online advertising. Therefore, the research direction of this topic is put forward.This paper analyzes the classification of online advertising visual language and the manifestation of the visual language order of online advertising through the theoretical research of order and online advertisement visual language. Based on the study of order and online advertising visual language, this paper focuses on the study of the order of cognition from the aspects of the law of visual observation, the different stages of cognitive order and the influencing factors of cognitive order. Based on the research of cognitive order, this paper proposes a series of design methods of visual language for online advertising.Combined with the specific case of the design method applied to practical projects to explore the design practice to verify its feasibility. This paper aims to enrich the expressiveness of online advertising design, enhance the picking-up rate of online advertisement information, develop theory in the practice, and provide the research results with practical reference value for the design of network advertisement through the research of visual language cognitive order.The purpose of this paper is to provide theoretical reference for practitioners engaged in the design of online advertising. Offering some valuable guidance to improve the quality of online advertising information and enhance the artistic expression of online advertising, completing the development of Internet advertising designs.