Design And Application Of Chinese Character Graphics In HUANGHELOU Cigarette Packaging

From the perspective of Chinese characters recognition is the language symbol of the Chinese nation,but also a necessary means of historical heritage,is the most familiar with each Chinese ideographic means;from the aesthetic perspective,Chinese Characters Calligraphy is the only extant and use hieroglyphs in the world,whether it is the font structure or script stroke is a kind of beauty experience.Multiple artistic conception's inherent characters is to appreciate and enjoy the refreshing and bring the creator;from the angle of historical culture,every Chinese characters from birth to evolution,from the original picture,the widespread use of hieroglyphs to simplified Chinese characters,each process,each change and culture the result of social development,reflects the history of human civilization,a civilization record,narrator.Chinese characters are not only the media of information transmission,but also the visual language symbols,and their symbiotic relationship with graphics,pictures,for us to engage in graphic design of Chinese characters provides a profound cultural foundation.Chinese characters graphic is an art form unique Chinese,retain the function of communicating information at the same time,it emphasizes the decoration function of it,its unique styling features and profound cultural heritage,has become one of the creative elements of modern packaging design."Yellow Crane Tower" brand gained rapid development in recent years,both the product quality and the cultural image of all praise outside the industry,laid the irreplaceable position in the minds of consumers.In the future development of the "Yellow Crane Tower" brand cigarettes still with its unique brand culture and a comprehensive market positioning,and constantly create a dynamic one after another classic.In addition to the integration of Chinese characters for the "Yellow Crane Tower" brand has brought a more profound cultural connotation and artistic value,but also in its business areas to add fresh vitality.This paper Chinese characters of art and design theory and methods and the "Yellow Crane Tower" brand culture content in a variety of artistic expression and cultural expression of Chinese characters graphical business value,artistic value and cultural value of integrating,summed up the elements of Chinese characters cigarette packaging design focus on three aspects of design principle,artistic expression art,applications,and designs the cigarette packaging design aesthetic significance,with Yellow Crane Tower culture art and commercial brand unification,the design value of Chinese characters used in cigarette packaging in further understanding and reflected,and the future prospects for the development of new prospects.