"Aranshow" Brand Creative Design Exploration

Create a national creative product design elements,packed into the colorfulnational creative design,open modern national creative arts and crafts new chapter,also let inheritance pattern of kazak in xinjiang folk art in one thousand into the modern life.The kazak in xinjiang folk embroidery patterns and the design art into a business card in xinjiang,to drive especially in southern xinjiang rural people in xinjiang ascension kazak folk embroidery pattern and its pattern design creative ability and the quality of the products,expand the employment,the medium of kazak in xinjiang folk design art,promote vigorous development of xinjiang characteristic culture.On-the-spot investigation,literature collection,data sorting kazak folk embroidery pattern and the design,research and analysis of kazak folk pattern,pattern,color,and the historical and cultural origins,etc.,and the design of kazak folk patterns,and extract the kazak design elements,find the correspondency of traditional national culture and modern culture.And through the analysis of the cultural creative products at home and abroad,with examples to explore the national culture inheritance and development of creative products in modern design methods and process of the traditional culture of innovation,combined with the aesthetic principles and various design methods an all-round analysis of kazak in xinjiang folk embroidery pattern conversion and the design elements and modern design.To design creative source,design orientation to expand and formed "aran show" brand series.Explore the kazakh design culture creative product design method,design and development "aran show" series brand creative design derivatives,"aran show" into two longitudinal design,one is direct to choose the most representative of the kazakh design on the basis of graphics,coupled with different color,choose different modern technology to apply to a different carrier,in the arts and crafts of simple sense,on the kazakh national folk pattern is the combination of art and modern art.Secondly,according to the brand of "aran show" represents meaning,to simplify the representation of mountains,rivers,and abstraction of kazak folk pattern corrugated,yamagata mirror combination of grain.Representational and abstract contrast,modern and traditional contrast,it is concluded that with the brand of emotional design graphics,abandon the kazakh folk traditional pattern and modern environment is not the right color,fully using the primary color tone,combined with different carrier,thus sublimated the viewer,theuser experience."Aran show" of modern cultural elements into the kazak folk embroidery pattern and the design and promotion products,for the further inheritance of folk culture creative brand products and industrialization development lay the foundation.In creative design at the same time,also cause some consideration of national cultural creative products proclaim,intended to both function and aesthetics,the combination of tradition and innovation.