Research On The Trend Of Internet Literature IP Film

With IP's heated debate at the 2015 Shanghai International Film Festival,Chinese film ushered in IP boom,in the course of its development,network literature,IP movies,with its huge influence,with unprecedented momentum,the rapid development of momentum.In recent years,with the network literary adaptation of the film "Search","Romance 33 days","Dragon tactic" hot screen,and spawned other cultural derivatives.However,the author found in the process of retrieval,in the academic circles on IP,IP movies and so on,there is no lack of research on the status quo,but there is no detailed classification of the source of IP transformation.Therefore,the author chooses one of the sources of IP movie,namely network literature,to carry on the tentative research.This paper mainly from the development of network literature on the IP film,trying to stand in the objective and rational point of view,the main problem in the process of development and the development of the practice of how to better the super IP feasibility analysis.In the first chapter,the basic concept and the development course of brief review of network literature and network IP film on the IP film,the network literature as a new cultural form to look at the relationship of the network literature and film industry integration background as well as the two is discussed,and put forward the fusion between China network literature and film the depth is the future Chinese cultural and creative production is a key aspect of the view.In the second chapter,the author uses PEST analysis method to analyze the macro environment of the network literature IP movie,mainly from four aspects of politics,economy,society and technology,and analyzes the reasons why the network literature IP movie is hot.The third chapter with the method of case study,with the development of network literature IP film has a certain reference role in the movie "Dragon tactic" analysis,exploratory analysis of network literature IP film made in the movie industrialization,characteristics from three aspects,conscientiously sum up the network text successfully transformed to the television text,respectively.Is related to the network literature creation characteristics of IP itself,IP film and film level conversion operations.The significance of the fourth chapter,Chinese mature commercial films from the mode of transformation,Chinese film culture and aesthetic value of the pan entertainment mode andcross media cooperation on traditional film creation changes in the concept of the three aspects of IP movie network literature are analyzed,and then focus on the existing the process of development of network literature IP in the film,mainly include: entertainment phenomenon serious,IP resource development is not reasonable,less than three partial derivatives development.The practice of literature on the network IP movie development trend of the fifth chapter the author carries on the analysis,the author thinks that the transformation to IP movie network literary texts not only represent a new discourse system and story narration,need the whole industry chain from IP development to practical tendency to treat the network development of IP film literature,penetration from the pan entertainment to the new business ecological dimensions,the potential value of IP to obtain the biggest development,and become "content" and continued with the business model to achieve IP cluster network culture community interaction "Scene" super IP.