Translation Report Of Corporate Profiles From The Perspective Of Translation As Adaptation And Selection

With the deepening of reform and opening up and economic globalization,the pace of internationalization of Chinese companies is also accelerating.Corporate profile works as the gate to promote their products and services and enhance the corporate image.The translation of corporate profiles will directly affect the delivery of corporate information and the foundation of corporate image,so exploring the Chinese-English translation of corporate profiles has its practical significance.More than one hundred thousand words have been translated by the author,among which several corporate profiles are selected as the corpus.On the basis of perspective of adaptation and selection and review of the study of predecessors in the translation of corporate profiles,the translation of corporate profile is combined with the theory and the multi-dimensional adaptations and selective adaptations are also made from the dimension of linguistic,culture and communication.This report discusses the features and difficulties of corporate profile texts and explains how to use three dimensional transformations to guide the translation of corporate profile.It is found that the difficulties of C-E translation mainly focus on language,culture and communication due to the fact that the Chinese and English languages belong to two different language families.Translation as adaptation and selection makes multi-dimensional adaptations and selective adaptations from the dimension of linguistic,culture and communication,which can solve the problems and difficulties in the translation process of corporate profiles.Simultaneously,the translation of corporate profiles is not only a process of language transformation but also a heavy task that asks the translator to be proficient in both Chinese and English,knowledgeable in language habits and culturaldifferences between Chinese and English,familiar with sound information of companies so as to attain suitable translation with high degree of holistic adaptation and selection and improve the corporate image.