Web Celebrity Phenomenon And The Complanation Under The Angle Of The Ugly

Web celebrity refers to those people who are famous through internet.Web celebrity from ugly perspective are those who are known for ugly appearances.Their appearance causes the torrent of reviewing ugliness and has become cultural phenomena of viewing ugliness.It basically concerns two aspects of value direction: the extend of ugliness in perceptual ethics in real society.To study the objective and fairness,this paper examines under social environment with the characteristic of complanation and specifies the complanation in the web celebrity phenomena.The understanding of complanation needs to start from traditional aesthetic and beauty and ugliness in web celebrity phenomena.The ugliness of aesthetic has the purpose of moral kindness.While the ugliness in web celebrity phenomenon tends to be entertaining and defuses the depth characteristic of ugliness in aesthetic so that it can become the complanation in forma and sense.Complanation of ugliness is characterized by irrationality of public viewing ugliness andemotional understanding.Complanation characteristics embodied in the phenomenon mainly have the following several aspects: view the popularity of ugliness from viewing main body of ugliness;View the highlights of irrationality and sensibility from the understanding on those people who look not beautiful;View the chase of interesting in true and false from the effect of viewing ugliness.And in moral aspect,it is the unconscious and immoral complanation.Web celebrity phenomenon with the complanation has its popular foundation.Network media has expanded the public voice,making public autonomy interpretation realized;The popularity of consumerism legalize public pleasure desire,they together built the phenomenon of popular technology base and the common psychological basis,spawning the aesthetic reality of "fast food".In the spread of network group "self",the personal self abandon and the carnival of the ugliness constitute the exterior-interior relationship,which is a phenomenon of popular group psychological foundation.Rethinking Web celebrity phenomenon,this paper finds that it has not only the negative side caused by rational lack,but also has the positive side aroused by the enthusiasm of the public.At the same time,both sides regarding discipline or actual value point are integrated and shift.For example,the lack of ugly effect of tragic characteristics in the phenomenon highlights that ugly comedy meaning;again at the same time its comedy function in alleviating the public anxiety has caused damage to the moral value.Considering all theaspects,the best policy is to guide its advantages and disadvantages,only in this way can make the network ugliness return to the correct development direction.