Drama Propagation In The Era Of Big Data

Nowadays,digitization and informatization rapidly developing,Big data has been deep into all walks of life of the society.With the rapid growth of the Internet and the new media,drama is also inevitable to enter the "Big data era”.Big data with the efficient and fast,real-time interactive,easy to mass communication and other advantages,not only can analyze the effect of drama communication specifically and comprehensively,but also give the possibility of the drama's extensive development and spread.Based on this,the author,using the method of full data analysis in Big data,collecting,processing and analyzing the audience data of drama communication,focuses on the application of full data analysis in drama communication,and establishes the way of theater,television and network,and confirming the value of Big data in the spread of drama by the specific example of drama transmission.This paper firstly summarizes the status quo of drama communication and its existing problems,holding the view that the introduction of Big data has an irreplaceable role on the drama.Secondly,the whole data analysis method in the Big data mainly as the processing method of analysis of the audience data,focusing on the specific application of full data analysis in the drama communication,with the selection of the object of study,data sources,data interpretation and description and the establishment of data,develop the corresponding strategy of drama communication.Thirdly,it analyzes the advantages,the basis and the steps of the theater,television,network and so on under the Big data,and determines the way of the drama communication and constructs the platform of drama communication.Finally,through the example to prove the important value of Big data on the spread of drama,it concludes that Big data on the spread of drama play a promoting and irreplaceable role.The author hopes to sum up a relatively adaptive way of drama communication through the research and practice of the drama communication in the Big data age,and solve the problems in the current drama communication so as to provide new ideas and open up new paths for the spread of drama culture.