Research On Public Traffic Advertisement Design Based On Brand Promotion

With the rapid economic development,the rapid rise of the advertising industry,engaged in the design of the advertising industry for two years,deeply felt the development of public transport advertising there are many problems,especially in the face of the impact of emerging online advertising,How to develop,how to develop,become a vital issue.In this paper,under the marketing theory of brand promotion theory perspective,discusses the brand promotion of public transport advertising research,the work of the long accumulated in the development of public transport advertising can not do without its own advantages and creative combination,At the same time,how to promote brand advertising in the bus to be reflected in a large number of Chinese population determines the absolute status and importance of public transport,but also for the corresponding city bus advertising has brought new opportunities and development.In the first chapter,the paper mainly analyzes the research background,the research value,the research method,the research situation and the foreign research situation of the public transport advertisement.In the first part of this paper,the author makes a research on the mode of public transport advertisement.induction.The second chapter mainly from the brand promotion theory and the brand promotion development tendency carries on the research.The third chapter studies the classification of public transport advertising,public transport advertising advantage.The fourth chapter explores the visual representation of public transport,and analyzes the expression of public traffic text,image symbol,color,materials and technology from the perspective of brand promotion.The fifth chapter studies the brand promotion strategy of public transport advertisements.Mainly from the above aspects of the brand promotion of public transport advertising,in the publicity process about public advertising.The artistic charm of advertising,like the French philosopher Rousseau's literature,mysterious and elegant,this art needs to be recognized by the public [1] Advertising itself is a brand promotion behavior,but how public transport advertising,branding,audience The three elements of organic and effective combination of the need for further research.In this paper,public transportation,print advertising,brand promotion and other theoretical books,literature,combined with economics,branding,marketing,design and other interdisciplinary disciplines of urban public transport system,bus system,a simple definition and classification,Car system,for example,through the grasp and understanding of the connotation of the experience,a detailed analysis of the city bus its many personalized design performance determines its uniqueness,but also determines its "readers" and its market.