The Application Of Nationally Featured Cartoon Characters On The Promotion And Design Of Wechat Public Account

The thesis is an innovative research on the promotion of the public identity brand cartoon image with ethnic characteristics.In the era of new media,brand competition has become increasingly fierce.With the unique cultural connotation of the local area as the core and the national character cartoon image as the main body,it meets the market development needs and provides a new direction for the development and popularization of the public brand.Through the previous analysis of the concept and expression of the national character cartoon image and the public brand concept,we have drawn on the advantages of the national character cartoon image in the promotion and design of the public brand,and on this basis the thesis studies the visual characteristics of the national character cartoon image.The characteristics of appearances clearly define the demand orientation of the audience,and combine their own design practice cases to explore the role and value of ethnic cartoon characters in the promotion and design of public brands.Through branding,clear audience positioning,selecting core design elements,focusing on distinctive cartoon characters,the visual performance of the public brand is demonstrated,and the relationship between ethnic cartoon characters and brand positioning is demonstrated.The study focuses on the promotion of the national character cartoon image,making it more effective in conveying the concept of the brand and enhancing the influence of the brand,providing a certain theoretical basis and design method for the design and promotion of the public brand in the future.