Research On Advertising Information Transmission Of Kunming Public Transport Platform

Kunming city public transport site advertising as a manifestation of the image of KunmingCity, one of the most important form，The visual effect of the design of its advertising directlyreflects the quality of the whole space of Kunming.The influence of the image of the city ofKunming, embodies the quality and cultural personality of Kunming City，This paper deeplyanalysis the Kunming public transportation platform advertising design and image of the cityof Kunming extremely economical development, points out that good public transportationplatform advertising design to the construction of Kunming City and promote the importanceof economic development, so, also help to enhance the image of the city of Kunming，Kunmingpublic transportation platform advertising is a main tool of communication and informationtransmission, Kunming public transportation platform advertising Kunming as a visualcommunication and visual image of the media, whether it is another form of business or ourgovernment in recent years to Kunming by gradually enhance the public new city, new imagebuilding, occupy a very important position.Kunming City public transportation line is different, its advertising coverage is widely,advertising audiences than wider and its propagation dynamics relatively is particularlylarge.Public transportation platform advertising not only in Kunming city constructionplanning is extremely important role. At the same time, quality of Kunming publictransportation platform advertising has become a urban economic development level and thedegree of civilization an important criterion of evaluation，Continue to improve and strengthento Kunming public transportation platform advertising as representative of the public trafficenvironment advertising design work, not only to promote Kunming City public trafficenvironment to construct a favorable, which can effectively improve the image of Kunming City,and promote the harmonious development of cities，So every city has different culture, differentbackground, creating the characteristic of local public transportation platform advertisingvisual design.The key extracted from five parts: first part through the importance of public trafficplatform advertising leads to the research background, the purpose and significance of theresearch; the second part provides an overview of public traffic platform advertising; in thethird part, according to the status of Kunming City public traffic platform advertising were analyzed, of which of Kunming City public traffic advertising content and the existing problemswere analyzed; the fourth part mainly of Kunming City public traffic platform advertisinginformation do a general analysis; the fifth part puts forward to the Kunming City Public totaltraffic platform advertising role and effectively convey the idea. Through this study, we hopethat we can draw a reference for the advertising design of public transport platform in Kunming.