Research On Marketing Strategy Optimization Of Hebei XYL Culture Communication Co.,ltd.

Based on the theory of marketing strategy,this paper takes Hebei XYL Culture Communication Co.,Ltd.as the research object,using the marketing strategy,data analysis methods and other theoretical tools.Depth analysis of XYL Culture Communication Co.,Ltd.marketing strategy in the existing problems,the Corrections Corporation's marketing strategy for the XYL Culture Communication Co.,Ltd.development and decision-making play a guiding role.At the same time also hope to give the same industry and other cultural Communication Co.,Ltd.in the development of marketing strategy to provide a certain way of thinking.In this paper,using the theory of deductive method,case analysis,comparative analysis method,with the theory of marketing strategy as a guide to Hebei XYL Culture Communication Co.,Ltd.,the marketing strategy is optimized.Firstly,4P,6P,11 P,and optimization of marketing theory and marketing channel of the 4C;secondly,find the current marketing strategy of Hebei XYL Culture Communication Co.Ltd.is the main existing marketing channels over a single,outdated concepts,lack of awareness of service and brand strategy,marketing tactics,marketing strategy innovation,insufficient vacancy with the means of price policy confusion,lack of effective promotion strategy;again,analyzes the opportunities and threats in the development of the company,and analyzes the advantage of the company in the same competition and disadvantage.Combined with the analysis and the company's target market positioning,according to their own conditions and characteristics of the company,the company must use WeChat,micro-blog,Baidu,Baidu map Post Bar podcast,QQ customer service and other modern network media platform to integrate business promotional products.And with the "double eleven" theme promotional activities to explain how to optimize the company's marketing strategy.Finally,from the strengthening of human resources management and new marketing strategies to strengthen the construction of enterprise culture in two aspects of Hebei XYL Culture Communication Co.,the successful implementation of the safeguard measures and means,in order to make the XYL culture dissemination limited company to better seize the new opportunities of development in the future competition in the market,to enhance the company's core competitiveness,realize the sustainable the company's benign development path.In a word,the research system of company marketing strategy optimization has certain reference significance to Hebei XYL culture communication,design idea and design scheme of the case Spread Limited marketing strategy optimization has certain reference significance to Hebei XYL culture.