The Public Relations Rhetoric Research Of Official Discourse In Crisis Affairs

The rhetoric research is always the emphasis of linguistics,journalism and communication studies,but rhetoric theory is not limited to pure language and text,it can also be combined with the comprehensive and marginal public relations.In the past crisis public relations,the relationship between the government and people was changed quietly with the inappropriate discourse of some local government.To this end,the effective communication of official discourse in crisis affairs has become a very important issue.The study focuses on the rhetoric strategy of government public relations,and uses the literature research and case analysis method,it's based on the new perspective of public relations rhetoric after summarize previous studies,and it selects “8.12” Tianjin Port explosion as a research case which is the most closely concerned in recent years.The study selects leaders' discourse,official reports and press conference discourse as the objects of study.From the discourse content,rhetorical situation and rhetorical expression of three aspects,the study analyzes how to effectively use rhetorical means to communicate the official discourse,and properly handle the relationship with the public and the media when the country in response to this event.At the same time,the study also points out some problems in the application of official discourse rhetoric in this event,and puts forward some feasible suggestions.The study has five parts:The first part is the introduction,which introduces the need for the effective communication of official discourse in the current crisis,and the need to increase the input of emotion.Then,it puts forward the issues of crisis' s official discourse on the use of public relations rhetoric.The second part is the literature review,firstly,combined with the research object,sorts out the main literature at home and abroad,including the official discourse in crisis,the rhetorical theory,and public relations rhetoric;then,it summarizes the current status of the communication of official discourse and the present situation of rhetoric use.This part elaborates the past research's shortage and the inspiration for this study,moreover,it puts forward new ideas and research perspective.Finally,the significance of this study is proposed,which can enrich the theoretical basis of public relations rhetoric and provide examples for the official discourse communication in crisis affairs.The third part is research design,elaborates the author's research ideas,research methods and theoretical analysis framework for the later study of the bedding.On the basis of the combing of literature,this study takes case investigation of Tianjin port explosion as an example to analyze the application of official discourse to public relations rhetoric.The fourth part is a case study.It collects the event-related corpus information in the Xinhuanet,CCTV network and People's Daily Online,analyzes the advantages and disadvantages from the aspects of discourse content,rhetorical situation and rhetorical expression of the official discourse in the “8.12” Tianjin Port explosion.This part analyzes leaders' discourse and official reports on how to use PR rhetoric to accurately disseminate information and handle relationships with the public,and focuses on the misconduct of discourse in press conferences.The last part is conclusion,the conclusions of the study are: the contents of the discourse itself are the essence of the official discourse;the specific rhetoric situation is the basic basis for the communication of official discourse;expressive ability and sincere heart are the essential qualities of rhetoric;the rhetorical use of the press conference in the explosion needs to be improved.The press conference during Tianjin port explosion exposes problems,for example,discourse is not timely and appropriate,live is interrupted,the question can't be answered,etc.These problems can be corrected and improved through four aspects,for instance,to grasp the time indicators,to enhance the rhetoric and literacy,to make public the information and focus on humanistic care.The study hopes that these experiences and suggestions can provide rhetorical reference for the country and the government in the future's crisis communication.