The Rhetoric Study On The Official Discourse Of Tianjin Port “8'12” Explosion Hazard

The port of Tianjin "8 ·12" explosion is especially serious production safety accidents,had attracted domestic and international attention.This article is based on the "generalized rhetoric view" in rhetoric,communication and other related theories,research using quantitative and qualitative methods.The national institutions leaders,the Tianjin municipal government officials at all levels,the official media and press spokesman for the four rhetoric subject,through the research of the outbreak,the duration of a period of stability,calm the official discourse behavior,constructing the official rhetoric behavior of sudden catastrophic accidents in the context of discourse and rhetoric mode.Tianjin port 8 ·12 explosive official rhetoric behavior generally follows Right first time criterion,the content criterion,objective criteria,transparency standards,the needs of the audience emotional criteria,criteria of criterion,the basic discourse rhetoric mode: the nature of the incident(disaster)+ influence + attitude+ measures+process+accountability(reflection).At the same time The rhetorical subject takes the strategic rules.The national institutions leaders mainly from the angle of rhetoric function take position,regulatory and declarative three discourse strategies;Tianjin government officials at all levels of discourse to defuse the crisis for the purpose of the positive response,transfer,clarification,admit mistakes apologize,reduce the external attack five image restoration strategies by official media;The guiding strategy,guiding the public opinion through the screening of different stages of the topic,showing warm and touching,rational persuasion,objective that four kinds of grief sentimental tenor of discourse;discourse structure forms a news conference to take "Start-Subject-End".The session with reporters by direct refused to answer,delayed answer,apology statement has been answered four kinds of overt evasion and incomplete answer,indicate the attitude of the government,ignoring problems three hinting evasive strategies.From the rhetorical effect,communicative fit belongs to the basic purpose of communication efforts to fit in partial communication,anti loudness moderate response,rhetoric effect,and its composition Strategic rules need to be improved and strengthened.