The Interpreting Characteristics For Guangdong Three Types Of Music From The Perspective Of Communication Studies

China's growing emphasis on national culture has prompted governments to speed up the pace of protection of intangible cultural heritage,intangible cultural heritage music to inherit the development of the need to overcome the changes in public aesthetic and new media and other factors to bring the dilemma.Guangdong three music,namely,Guangdong music,Guangdong Han music,Chaozhou music,as a part of the traditional art treasures of Guangdong Province,showing the art of Lingnan style,enriching the Chinese music culture.In June 2006,China's first "Cultural Heritage Day",the three were included in the first batch of national intangible cultural heritage list.In recent years,with the attention of people to the protection of intangible culture,research on its communication activities has received more and more attention.All along,the study of the three major types of music is mainly based on the mentoring or family heritage as a way to inherit the mouth of the heart as a way,plus practice to try to figure out,sum up the rules of experience,had a different period of time rage.At present,Guangdong's three major types of music are no longer the grand of the year,on the one hand,with the older generation of successors have died,to the kind of heritage to bring a huge threat;the other hand,the traditional music and contemporary public aesthetic Orientation of the differences,so that the spread of music is facing unprecedented challenges.At present,Guangdong's three major types of music are already in the new communication environment,but our academic research on its communication is still in the stage to be advanced.Most of the research results are the study of Guangdong's three major works or protection Analysis,its propagation characteristics or the dissemination of the process of research very few.In this paper,the author,from the perspective of communication,takes the theory of "5W" in Las Vegas as a theoretical basis,and analyzes the characteristics of the three major types of communicators in Guangdong,the dissemination of content,the channels of communication,the audience and the communication effect The The combination of theoretical data,case analysis and questionnaire,the use of qualitative research and quantitative research in two ways parallel.This paper is divided into four chapters,the first chapter is the introduction,combing the introduction of the article background,meaning,literature review,research methods and innovation.The second chapter is the development of Guangdong's three major types of music,the author will from the concept of different periods of development characteristics,the development of the status quo of Guangdong's three major types of music development.The third chapter is the characteristics of the three major types of music in Guangdong,this chapter is also the focus of this part of the study,the author from the Laswell 5W model,a detailed analysis of Guangdong's three major types of music in the process of showing the specific characteristics,At the same time,in the study of audience and communication effect,the author will combine the survey results of the questionnaire,analyze the basic information characteristics of the audience,the audience's viewing behavior,and the psychological characteristics of the audience,and according to the questionnaire The effect of cognitive aspects,emotional and psychological aspects,behavior level analysis.The fourth chapter analyzes the problems in the three kinds of music in Guangdong and puts forward the countermeasures.Through the above chapters,the author analyzes the characteristics of the three kinds of music in Guangdong,and then draws the problems in the process of spreading the three kinds of music in Guangdong.Finally,the author puts forward the feasible solutions to solve the problem.