Research On The Application And Form Expression Of Modern Chinese Character

The history of the development of Chinese characters has long been a long history,handed down from ancient times,attached to the magnificent vitality of the vitality of the existence of their own value and significance,after thousands of years of development and evolution has now become a daily social life is an important communication tool.The main contents of this paper are the application of modern Chinese character font design in practice.At the same time,the formal expression of font design is discussed in the process of research.According to the different emphasis of application direction,the printing font,brand font and applied experimental font are selected object,through case studies,comparative studies,literature,induction and specific research methods are summarized method are discussed comprehensively.This paper analyzes the present situation of the industrial design of the font design industry,and then analyzes the present situation of the font design industry,and then analyzes the status quo of the font design industry,In this chapter,the author chooses three typical character companies as the object of study,and summarizes the status quo of the industry through the comparison of the three companies.In the next chapter of the paper,the author expounds the new situation of the brand in the field of brand visual image In this part of the discussion,the author selected a large number of classic cases of analysis,analysis of brand font design in the form of language features on the expression,combined with the author of Zhengbang design work during the brand font design practice case specific analysis;In the last part of the thesis,the author discusses the experimental font design based on the application,and fully demonstrates the diversity of the modern Chinese character font design.Through the analysis of some of the more innovative and unique experimental fonts,Chinese Flourishing in the state font design,greatly enriched the more possibilities font design.The innovation of this paper lies in the research of the field of experimental Chinese characters,and the research on this field is mainly based on the analysis of foreign works,and there is no specific regularity.The purpose of this paper is to provide a theoretical basis for the domestic font design in practice and to improve the emphasis on the design of Chinese character font,and finally to promote the design of Chinese characters in China.In the development of printed fonts,brand fonts,application-based experimental fonts.