Research On The Dilemma And Breakout Of Bullet Screen Film

Through the Internet technology and wireless communication technology can make the audience while watching the film will feel,comments,and other information through the form of a barrage complaints hit movie the main screen or side of the screen,take this view interactive comment movie screening new way movie called bullet screen film.Bullet screen film has injected new vitality into the film industry,the innovation of viewing mode,to cater to the new generation of viewing habits,spawned a unique market segments,and even provide a Crowdsourcing type material input for movie creation,but it is a new product,vigorous but still fragile,market potential great but only serve minority groups,distinctive marketing but deployment technology is still room for improvement,for the movie a hundred years of history,it is a newborn.The bullet screen video from 2011 from Japan into China and develop in the video broadcast platform,gradually occupy the mainstream video site has become its core market,bullet screen movie development has started from 2014,with some experimental experience,combing the current barrage movie development present situation,development difficulties on the barrage of movies,analyze the constraints bullet screen movie development the shackles of this innovative product demonstration breakthrough possible path,this paper will do research from these aspects,hoping to bring some inspiration and ideas for practitioners.Bullet screen movie and video industry articles mostly focused on the analysis of the internal cause and research value from the media,or the back analysis of sub cultural characteristics and ethnic characteristics,also has the penetration of the development point of view to study bullet screen video and film from the two dimensional culture to the mainstream culture,rarely explore the value and development of the road barrage movie station in the development of the film industry's point of view,we may through shallow research paper,and make a modest contribution to the new development direction of the film industry.