"Wan Er Le" Image Design Of Illustration Element Analysis Of The Design Practice

In recent years,the development of the baking market has become faster and faster,and bread has changed from snacks to replace people's main food at the dinner table.In this paper,through the "sweet heart island" sub-brand "play music" natural yeast bread brand image design,through market research to analyze the current baking market status and problems,find how competitive baking industry come to the fore.Through the survey found that bread is now almost all nutrition and health bread,divided into two kinds of packaging and bare packaging.It is understood from the consumer's investigation that the vacuum-packed bread has a protective effect,but because of its chemical composition,such as preservatives,it affects people's health,and the bare bread is fresh when exposed.Will be dry,discoloration and affect the taste.Based on the above survey,to "fresh,healthy,health" as the theme,starting from the needs of consumers,looking for brand image design innovation.Through the market research found that illustrator elements in the current brand image design in the application of more and more widely and more and more popular.Illustrator elements of the design to the brand has added a personalized sales,to convey to consumers intuitive information to promote the consumer groups to buy desire.